Vrumona – Optimizing Terrace Revenue in the Dutch Summer
We partnered with Vrumona (beverages) in the Netherlands to develop a strategic campaign aimed at maximizing terrace revenue (terrasomzet) for bars and restaurants during the summer season. The main objective is to boost the sale of a premium and healthy soft drinks portfolio.
Client
Vrumona
Category
Campaign Sites
Technologies
The Challenge
Boost sales of premium soft drinks on Dutch terraces (bars/restaurants) and ensure the recurrence of the promotional campaign in the summer.
Our Solution
A double engagement strategy for trade and consumers, featuring a Sustainable Terrace Bar sweepstakes and Point of Sale actions using QR Codes and 'Digital Scratchcards' (kras op het terras).
Results
In its third edition (2025), the campaign proves its effectiveness in maximizing 'Terrasomzet' (terrace revenue).
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